Born from a need to protect young, delicate skin, GenGlo is redefining what early skincare looks like for ages 8–14. Designed with big-sis energy and rooted in dermatologist-guided formulas, the brand brings a bright, fun, and confidence-building twist to the skincare world. With its sunshine-yellow signature, soft gradient universe, and playful sun, moon, and cloud illustrations, GenGlo turns gentle routines into moments of joy - celebrating real, untouched skin and championing small habits that build big confidence. 

Area of Design Delivered

• Creative & Design Direction

• Brand Strategy (Brand Story, Tone of Voice, Personality, Values)

• Branding (Full Brand Book – Logos, Colour System, Visual Direction, Typography)

• Brand Asset Build – Custom Illustration System, Holding Shape System

• Full Packaging Design – X3 Pack Designs and Packaging Guidelines

Goals

• Visual Identity: Craft a fresh, fully cohesive identity from the ground up, including a complete logo suite, vibrant and youth-led colour palette, custom illustrations, and a polished gradient-driven visual world. Everything is new, built from scratch. 

• Category Leadership: Position GenGlo as the leading, age-appropriate skincare brand for Gen Z and Gen Alpha, offering safe, gentle, dermatologist-guided products that stand apart from adult-focused beauty brands.

• Education & Engagement: Build a brand that empowers children and reassures parents through simple language, routine-focused education, and friendly, confidence-led messaging that supports consistency over perfection.

Credits

⤷ Unblast/Envato

⤷ GenGlo IG

Note: FLM Studio was not involved in social media or web design.