FLM STUDIO

Independent, London-based design studio run by Francesca Levi Morenos. We make seriously playful visual identities, amongst other creative things.

BRANDING SERVICES

Other Services : Illustration, Packaging, Campaign, Social & OOH Projects, Print Projects, Graphic Design, Agency & Studio Support & Partnerships.

LOGO LAUNCH

BRAND BUILD

FULL SHABANG

LOGO LAUNCH

BRAND BUILD

FULL SHABANG

Other Services : Illustration, Packaging, Campaign, Social & OOH Projects, Print Projects, Graphic Design, Agency & Studio Support & Partnerships.

LOGO LAUNCH

BRAND BUILD

FULL SHABANG

START A PROJECT

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TESTIMONIALS

Margaux Sloan
Uncommon Creative Studio
Great attitude. Brilliant teamwork. Lovely craft. Always love having Francesca in the building! 💕
Jessica Goldsmith
GenGlo
Francesca was absolutely incredible to work with. She took the time to genuinely understand my vision, the bigger picture, and what I was trying to build, rather than offering a one-size-fits-all approach. She was always available, incredibly responsive, and went above and beyond at every stage - often proactively sharing ideas, guidance, and support that exceeded expectations. Working with her felt collaborative, thoughtful, and genuinely energising. I couldn’t recommend Francesca and FLM more highly to anyone looking for a designer that truly cares, listens deeply, and delivers with heart and expertise.
Lauren Kennelly
Manifest Group
Francesca is an absolute gem. Not only is she a brilliant designer and illustrator, but she’s also super organised, proactive, and genuinely lovely to work with – the kind of person who instantly clicks with the team. We’ve worked with her across both FTC and freelance projects, mainly brand and social design, and she’s always brought creativity, clarity, and a great sense of humour. Loved her retainer-style approach to freelance too – it gave us loads of flexibility and made working together feel seamless. Can’t recommend her enough.
Steve Robertson
Bicycle London
Designer, illustrator, art director, artworker, retoucher, guideline guru, artist-and above all, an absolutely lovely human. Francesca is a total joy to work with. Even after 1,225 revisions (yes, we counted), she still approaches every round with fresh eyes and total commitment.

Please don’t hire her. We’re trying to keep her all to ourselves.
Kaspar Garnell
Joe & The Juice
Francesca is great at understanding brand guidelines, but still be wildly creative within those guidelines. She's an efficient communicator and fast to complete tasks. It has been an absolute pleasure working with her for the past 6 months. I hope we can collaborate again on future projects.
Sara Bignardi
Skew
Francesca was a joy to work with on our last branding project. Her ability to grasp the challenge and effectively translate the creative direction into a dynamic and engaging identity system was impressive. She is highly recommended for anyone seeking a lively and versatile creative professional.
James Hodges
Ivory Worldwide
Checka is a prodigious talent: with an awesome drawing, painting and illustration background she has extended her natural capabilities to great effect. Spanning many commercial and artistic fields, physical and digital, her great visualisation abilities and imagination are a fantastic asset when she works with our creative team. She is a natural empathiser and fits in easily and confidently with team members and clients alike.
Davide Albanese
Deferit
I had the pleasure of working with Francesca on several projects and am continually impressed by her creativity and professionalism. She’s an organized and versatile designer who can translate concepts into stunning visuals and engaging motion design. Her attention to detail and commitment to high-quality work are exceptional. Francesca is also a great team player, always open to feedback and collaboration. I highly recommend her for any graphic design needs.
Craig Ritchie
Uncommon Creative Studio
I’ve had the pleasure of working with Francesca on a great variety of creative design projects for British Airways during my time at Uncommon. Francesca has an infectious can-do attitude and her commitment to making quality work is impressive. Her ability to transcend design jargon and take everyone along on the journey is a dream too, regardless of whether her audience is design-literate or not. A master of her craft.
Martin Farrar-Smith
Manifest Group
Francesca has an incredible attitude and work ethic - it was a pleasure to have her on the Branding & Design team at Manifest. She has a keen eye for detail and her enthusiasm when approaching any type of project is to be admired. We can't wait to get her back in!
Monique Bissell
Design Bridge
Francesca joined us to help out at one of our busiest times. She brought so much positive energy and heaps and heaps of talent, I would certainly work with her again!”
James Garland
Red Havas
Francesca is great - very professional and an absolute pleasure to work with - would 100% recommend!”
Ian Douglass
Ivory Worldwide
Francesca was a real asset to the team for the 3 years we worked together at Ivory. Her creativity, and the ability to apply it to various different mediums (3D, graphics, illustration) was invaluable. She has a real thirst for learning, and I would recommend her to anyone needing an enthusiastic, adaptable creative.

Margaux Sloan
Uncommon Creative Studio
Great attitude. Brilliant teamwork. Lovely craft. Always love having Francesca in the building! 💕
Jessica Goldsmith
GenGlo
Francesca was absolutely incredible to work with. She took the time to genuinely understand my vision, the bigger picture, and what I was trying to build, rather than offering a one-size-fits-all approach. She was always available, incredibly responsive, and went above and beyond at every stage - often proactively sharing ideas, guidance, and support that exceeded expectations. Working with her felt collaborative, thoughtful, and genuinely energising. I couldn’t recommend Francesca and FLM more highly to anyone looking for a designer that truly cares, listens deeply, and delivers with heart and expertise.
Lauren Kennelly
Manifest Group
Francesca is an absolute gem. Not only is she a brilliant designer and illustrator, but she’s also super organised, proactive, and genuinely lovely to work with – the kind of person who instantly clicks with the team. We’ve worked with her across both FTC and freelance projects, mainly brand and social design, and she’s always brought creativity, clarity, and a great sense of humour. Loved her retainer-style approach to freelance too – it gave us loads of flexibility and made working together feel seamless. Can’t recommend her enough.
Steve Robertson
Bicycle London
Designer, illustrator, art director, artworker, retoucher, guideline guru, artist-and above all, an absolutely lovely human. Francesca is a total joy to work with. Even after 1,225 revisions (yes, we counted), she still approaches every round with fresh eyes and total commitment.

Please don’t hire her. We’re trying to keep her all to ourselves.
Kaspar Garnell
Joe & The Juice
Francesca is great at understanding brand guidelines, but still be wildly creative within those guidelines. She's an efficient communicator and fast to complete tasks. It has been an absolute pleasure working with her for the past 6 months. I hope we can collaborate again on future projects.
James Hodges
Ivory Worldwide
Checka is a prodigious talent: with an awesome drawing, painting and illustration background she has extended her natural capabilities to great effect. Spanning many commercial and artistic fields, physical and digital, her great visualisation abilities and imagination are a fantastic asset when she works with our creative team. She is a natural empathiser and fits in easily and confidently with team members and clients alike.
Sara Bignardi
Skew
Francesca was a joy to work with on our last branding project. Her ability to grasp the challenge and effectively translate the creative direction into a dynamic and engaging identity system was impressive. She is highly recommended for anyone seeking a lively and versatile creative professional.
Davide Albanese
Deferit
I had the pleasure of working with Francesca on several projects and am continually impressed by her creativity and professionalism. She’s an organized and versatile designer who can translate concepts into stunning visuals and engaging motion design. Her attention to detail and commitment to high-quality work are exceptional. Francesca is also a great team player, always open to feedback and collaboration. I highly recommend her for any graphic design needs.
Craig Ritchie
Uncommon Creative Studio
I’ve had the pleasure of working with Francesca on a great variety of creative design projects for British Airways during my time at Uncommon. Francesca has an infectious can-do attitude and her commitment to making quality work is impressive. Her ability to transcend design jargon and take everyone along on the journey is a dream too, regardless of whether her audience is design-literate or not. A master of her craft.
Martin Farrar-Smith
Manifest Group
Francesca has an incredible attitude and work ethic - it was a pleasure to have her on the Branding & Design team at Manifest. She has a keen eye for detail and her enthusiasm when approaching any type of project is to be admired. We can't wait to get her back in!
Monique Bissell
Design Bridge
Francesca joined us to help out at one of our busiest times. She brought so much positive energy and heaps and heaps of talent, I would certainly work with her again!”
James Garland
Red Havas
Francesca is great - very professional and an absolute pleasure to work with - would 100% recommend!”
Ian Douglass
Ivory Worldwide
Francesca was a real asset to the team for the 3 years we worked together at Ivory. Her creativity, and the ability to apply it to various different mediums (3D, graphics, illustration) was invaluable. She has a real thirst for learning, and I would recommend her to anyone needing an enthusiastic, adaptable creative.