That's right - even when I’m off the clock, I’m still at it - here's a playful, illustrated brand identity for Glastonbury Festival 2025, designed as a creative exercise between gigs.

This concept brings Glastonbury’s iconic landscape to life through a joyful, character-driven visual world. From rainbow skies and rolling hills to the Pyramid Stage, Stone Circle and Arcadia spider, every element is hand-illustrated to reflect the festival’s eclectic spirit and immersive energy, all wrapped up in a wholesome, hippy-inspired vibe.

At the heart of the identity is a bespoke logo and campaign lockup, which has been illustrated closely based on the current Glastonbury Festival logo, and supported by in-situ's that explore how the system could roll out across merchandise, signage, and other festival touchpoints. It’s an optimistic, story-led approach that celebrates Glastonbury’s one-of-a-kind atmosphere—bold and vibrant.

Just a bit of fun on the side, but also a chance to experiment, stretch my illustration muscles, and count down the days until the next ticket release.

Please note: This is a mock project.