Creative Comeback 2021

In 2020, I was selected to take part in the Creative Comeback programme by creative equals, where myself and my partner presented to clients D&AD and Diageo, who selected it as the winning idea. Watch a screen recording of the live pitch below, followed by the design concept (revised in 2023).

Brief

You have three days to meet your partner and, fully remotely, come up with both the idea and the execution of a brand new campaign to drive sales of canned Guinness to under thirty-fives.

Concept

A bold social campaign that speaks to our target audience; we identified that we are speaking to generation NOW. They are used to getting everything they want at the touch of a button, so #whywait?