Joe & The Juice

For JOE & THE JUICE's 20th anniversary, a bold and inclusive piece of artwork celebrates everything JOE, all while staying true to JOE's brand’s guidelines. The concept features a contemporary, eye-catching illustration full of stylish, Joe-themed ideas. Full of attitude and independent spirit, this piece invites customers into JOE’s world, making it the perfect fit across all channels—social media, packaging, and merchandise. The final design is an unapologetically indie celebration that brings the brand's essence to life, highlighting inclusivity and a sense of community.