Which?

Brand Refresh

Consumer Advice

Location

London

Client

Uncommon Creative Studio

Which?

Assist in the creation, design guidance and rollout of assets across Which?’s latest visual identity & brand refresh to underline its relevance and to promote the trustworthy actionable advice it offers.

Engagement Illustrations

Using the new brand look & feel, create a series of illustrations (to supplement the existing illustrations) that support our latest copy lines.

Template Guidance Documents

Create two deck templates from our new brand guidelines.

I worked on this project within a wider design team at Brave Spark Creative Studio. Some of the work shown on this page may not have made it to the final execution.

Brand Refresh

Consumer Advice

Location

London

Client

Joe & The Juice

Which?

Assist in the creation, design guidance and rollout of assets across Which?’s latest visual identity & brand refresh to underline its relevance and to promote the trustworthy actionable advice it offers.

Engagement Illustrations

Using the new brand look & feel, create a series of illustrations (to supplement the existing illustrations) that support our latest copy lines.

Template Guidance Documents

Create two deck templates from our new brand guidelines.

I worked on this project within a wider design team at Brave Spark Creative Studio. Some of the work shown on this page may not have made it to the final execution.

GOT A PROJECT?

GET IN TOUCH

francescalevimorenos@gmail.com


FLM Studio 2025 ©

Font Credits: Boldonse by Universitype


Bricolage Grotesque by Mathieu Triay


Inter by Rasmus Andersson

Website by onyourtiptoes.com

GOT A PROJECT?

GET IN TOUCH

francescalevimorenos@gmail.com


FLM Studio 2025 ©

Font Credits: Boldonse by Universitype


Bricolage Grotesque by Mathieu Triay


Inter by Rasmus Andersson

Website by onyourtiptoes.com