Please note: This project did not proceed to final execution.

Celebrate What Matters is a truly original point of view by Uncommon Creative Studio to mark Christmas across all areas of business. Through a compelling connection to BA's brand position and consumers, a new design concept was created that works across all assets from menus to give-aways, reinstating with both our customers and colleagues.

An original Christmas can only be celebrated by an original design. Ten bespoke snowflakes created using the BA speedmarque logo are, just like every snowflake, as unique as they come and directly ownable to the BA brand. They are applicable across everything, from print to executions, and slot neatly and cheerfully into BA's premium brand identity.