The Boobettes are a dynamic team of CoppaFeel! volunteers—young individuals with personal experiences of breast cancer or a strong connection to the cause. Through storytelling and peer-to-peer education, they empower others to become familiar with their bodies and normalise the habit of regular breast checks, starting young and continuing for life.

To mark the 10-year milestone of the Boobettes, this project called for a bold, joyful illustration that celebrates their impact, spreads awareness, and shares essential boob wisdom in a way that's impossible to ignore.

The resulting concept bursts with energy—an unapologetically playful and optimistic illustration packed with check-yourself affirmations and vibrant visuals. Using the brightest shades of the CoppaFeel! brand palette, the design invites everyone into a universe of body confidence, self-awareness, and celebration.

As part of the broader creative, a series of breast diversity illustrations was also developed to challenge narrow beauty standards and promote healthier relationships with our bodies. These visuals highlight a wide range of shapes, sizes, and stories—encouraging self-checking and body positivity. Designed with flexibility in mind, they can stretch across merchandise, packaging, and campaign materials to amplify the message of inclusion, empowerment, and education.

Celebration, fun, creativity, and insight sit at the heart of this project—designed to honour the Boobettes' decade of impact and inspire the next generation to know their normal.