Whilst on board as Design Lead at Bicycle Creative Agency, we lead the creative development for the 2025 Papa Johns’ “Devoted to the Dough” brand refresh. Working alongside the team at Bicycle and the in-house team at Papa Johns, we oversaw concept direction, design and visual execution across omnichannel campaign and brand assets, shaping a bold, contemporary refreshed brand book, reflecting the evolution of the global pizza brand’s identity while maintaining its warmth and authenticity.

⤷ Papa Johns - Devoted to the Dough