Born on TikTok and fuelled by a passion for bold, crunchy textures, The Treat Plug is rapidly establishing itself as the UK’s favourite freeze-dried candy company. Founded by partners Marshall and Lucy, the brand offers a playful and experimental twist on nostalgic sweets—turning your everyday classic candies into fun, crunchy, and uniquely addictive treats.

Area of Design Delivered

• Creative & Design Direction

• Brand Strategy (Our story, Brand Tonality, Personality, Values)

• Branding (Brand Book - Logo, Colours, Visual Direction) 

• Brand Asset Build - Custom Illustrations, font selection

• Pouch SKU Packaging

Goals

• Visual Identity: Craft a fresh, cohesive brand identity from the ground up — including a captivating logo, thoughtfully curated colour palette, and complete visual system. Everything is new, except the name.

• Market Leadership: Establish The Treat Plug as the leading brand in the social-media-driven freeze-dried candy market, achieving strong brand recognition and outpacing competitors in sales.

• Digital Engagement: Build and sustain an engaged online community through a dynamic digital strategy, fostering brand loyalty and expanding the customer base through continuous engagement and interaction.

Credits

⤷ Unblast / Envato

⤷ The Treat Plug IG

Note: FLM Studio was not involved in the design of the social media or web.